Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.
The Journey developed a marketing strategy for Northern Mozambique as part of the USAID tourism programme for Mozambique’s Northern Provinces. The strategy recommended a brand personality for the area and the national government ruled that it would be important to agree on a national brand identity before developing provincial ones. The Journey was appointed to act as advisor in formulating the TOR and evaluating the creative brand agencies for the job.
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