Botswana has followed a “low volume/high yield” tourism policy for many years and has now evolved its policy to appeal to changing market trends and opportunities.
The Journey worked in liaison with a project steering committee coordinated by the Department of Tourism and consisting of The UNWTO and a number of related Ministries. We conducted personal interviews with a wide range of important decision makers and conducted workshops with tourism stakeholders throughout the country. This culminated in a range of important policy directives and organizational role definitions.
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