The Government of Namibia (Ministry of Environment and Tourism) has produced an innovative and ambitious tourism growth strategy towards 2030. In designing the strategy the Ministry enlisted the participation of all key stakeholders, who agreed on interventions for achieving sustainable tourism growth. We were requested to evaluate the draft strategy and provide a feedback report regarding the strategic direction, key gaps and the insitutional capacity required to execute it. The assessment also entailed an evaluation of Namibia's national tourism institutions, benchmarking these with institutional arrangements in other SADC countries, specifying the roles and responsibilities of the Department of Tourism and the Namibia Tourism Board and recommending a functional structure for the Ministry.
The report included an assessment of the following aspects:
1. Tourism context: International market trends of relevance to Namibia, tourism arrivals and trends, tourism economic contribution and tourism positives and challenges in Nambia
2. Comments related to the NTGDS and the NTIPPS: Summary of recommendations contained in the documents, overall direction, our high-level comments on the strategic contents and specific comments regarding the structure and format of the document
3. Institutional capacity and structures, Namibia and benchmarked destinations: Namibia's key tourism institutions, staff structures of key public sector tourism organisations, insititutional benchmarking and comparator lessons
4. Institutional recommendations: Functions to consider in designing Namibia's tourism institutions, key institutional guidelines, proposed roles, KPAs and functions and recommendations for a possible institutional structure
Similar Case Studies
Integrated Tourism Development Plans for 4 Local Destinations in Zanzibar
We were commissioned by the World Bank Group to conceptualise detailed integrated tourism development plans for three areas in Zanzibar t namely Nungwi, Chwaka and Makunduchi. These 3 Integrated Destination Development Plans would be used as a basis for the design of the Building Integrated Growth Project in Zanzibar (BIG-Z).
Saint Lucia Tourism Strategy and Action Plan
We worked with Keios Consulting to review and update the tourism strategy for the island and producing a 10-year action plan
Formulating the SADC Tourism Programme
We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.
