The objective of this engagement was to develop a dynamic Visitor Information Services Strategy for Gauteng. Specifically, the strategy focused on improving the 5 critical components of the visitor information management model namely visitor profiling, appropriate information distribution channels, valid and reliable data management, an industry memebership/affiliation system and partnerships with private product providers
The project:
- Recommended ways to improve and standardise visitor servicing in Gauteng
- Explored and recommended suitable locations for VICs in Gauteng
- Evaluated additional visitor information points that are required within Gauteng
- Developed a range of resource sharing initiatives between VICs
- Maximised efficiencies within each VICEvaluated and proposed options for implementing new best-practice standards for visitor servicing
- Evaluated and proposed options for incorporating new technology into VICs
- Investigated and recommended new models for visitor servicing, including traditional bricks and mortar centres, mobile centres, interactive self-serve models, public/private partnerships and co-location with tourist attractions
- Suggested options for retailing and funding opportunities (e.g., community/business partnerships, business and industry sponsorships, collaborative marketing, and the use of levied funds).
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