Qatar has been approved as the hosts for the 2022 FIFA World Cup and regards tourism management capacity and cooperation among Middle East tourism countries as vital for future tourism success.
The 4-day course entailed a mixture of training presentations and group assignments covering topics such as the strategy process, branding and positioning, sustainable tourism, market segmentation, product development, e-tourism, etc. The course was attended by approximately 30 senior tourism managers representing public and private organizations from 10 Middle East countries. Each group had to select a destination for coursework and presented their outline destination strategies at the end of the seminar.
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