The Journey believes in a strategic approach to designing e-tourism systems for destinations. We offer a unique combination of tourism strategic expertise and web-based applications and work with destinations to deliver e-tourism solutions that fulfil a clearly defined strategy.
Our Process
e-Tourism Strategies Case Studies
Marketing Strategy and Action Plan for Transfrontier Conservation Areas (TFCAs)
We were appointed by the SADC Secretariat and Boundless Southern Africa to formulate an implementable and targeted marketing strategy and implementation plan for TFCA's
Sierra Leone Tourism Marketing and Branding Strategy and Implementation Support
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies,
- Website Development
The Journey Tourism as lead partner togather with Acorn Tourism, were appointed by the GoSL, through the World Bank funded Sierra Leone Economic Diversification Project (SLEDP) to develop a new destination brand, a marketing strategy and implement key aspects such as rebuilding the destination website, conducting a social media campiagn, commissioning influencer marketing, exposing staff of the tourism board to international best practices in destination marketing and designing branded marketing colatteral.
Liberia Tourism Marketing Strategy and Brand Development
We were commissioned by the International Trade Centre (ITC) and UN Tourism (UNWTO) to develop a market strategy, implementation plan and destination brand for Liberia
Marketing Strategy and Action Plan for promoting Madagascar in South Africa
We were commissioned by the national tourism board to come up with a strategy and ac tion plan for them to market Madagacar in South Africa, where the saw a potential market