The Journey believes in a strategic approach to designing e-tourism systems for destinations. We offer a unique combination of tourism strategic expertise and web-based applications and work with destinations to deliver e-tourism solutions that fulfil a clearly defined strategy.
Our Process
e-Tourism Strategies Case Studies
Tourism Strategic Plan for Namaqua West Coast tourism region, South Africa
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- e-Tourism Strategies
We were appointed by Matzikama Municipality to review and update the tourism strategic plan that we formulated for the Namaqua West Coast tourism area in 2010.
Marketing Strategy for Shandong tourism master plan China
- Policies and Strategies,
- Branding,
- Market Segmentation,
- Marketing Implementation,
- e-Tourism Strategies
Marketing strategist in 13-person expert team to develop the tourism master plan for Shandong Province, China, contracted by UNWTO and Government of China
Tourism marketing Strategy and Brand for Ethiopia
The Journey was commissioned by the Ethiopia Ministry of Culture and Tourism under the 'Ethiopia Sustainable Tourism Development Program' to develop a national tourism marketing strategy and tourism brand for Ethiopia, as well as regional marketing plans for 5 key tourism regions in Ethiopia
Mozambique National Strategic Tourism Development Plan
- Seminars and Short Courses,
- Policies and Strategies,
- Project Plans and Feasibilities,
- Research & Analysis,
- Sustainable Tourism ,
- Branding,
- Market Segmentation,
- e-Tourism Strategies
The STDP was drafted by a multi-disciplinary team of 9 tourism specialists, with Mike Fabricius acting as team leader and overall tourism strategist