The Journey is regularly contracted by the United Nations World Tourism Organzation (UNWTO) and tourism Ministries worldwide to provide tourism policy and strategic advice. Our objective is to make your destination more competitive while respecting the principles of destination sustainability.
Policies and Strategies Case Studies
Saint Lucia Tourism Strategy and Action Plan
We worked with Keios Consulting to review and update the tourism strategy for the island and producing a 10-year action plan
Formulating the SADC Tourism Programme
We were appointed by SADC and GIZ to formulate the SADC Tourism Programme of work for the next period. The Programme serves as SADC's plan for regional growth and development of the tourism sector.
Cape Town Tourism Development Framework
- Policies and Strategies,
- Research & Analysis,
- Sustainable Tourism ,
- Market Segmentation,
- Marketing Implementation
We devised the Tourism Development Strategy on behalf of the City of Cape Town for the period 2019-2023. The TDF serves as an overall guiding framework for tourism development in one of the world's leading tourism cities. Cape Town has won many accolades to support its positioning as the Most Beautiful City in the World.
Development Plans for 4 Iconic Sites in India
We worked with Deloitte India LLP and Architects Hafeez in formulating development plans for 4 Iconic Tourism Sites in India, namely Ajanta Caves, Ellora Caves, Colva Beach and Amber Fort, under the Swadesh Darshan Scheme of the Ministry of Tourism