Practical guide to branding tourism destinations, Ghana
The Journey was contracted by SNV and JICA to conduct an intensive training and implementation course resulting in guidelines for branding Ghana
Sustainable Tourism Strategy for the Coruh Valley, North East Anatolia
This project consisted of two phases and focused on positioning the Coruh Valley area as an outdoor and nature-based destination.
Marketing Strategy for the Sultanate of Oman
Our job entailed a detailed analysis and evaluation of the current marketing strategy, market based representatives and sources markets.
Advisor on national brand development process, Mozambique
Mozambique’s new branding speaks to its unparalleled combination of tropical beaches, wildlife and African cultures.
National tourism policy for Botswana
Botswana has followed a “low volume/high yield” tourism policy for many years and has now evolved its policy to appeal to changing market trends and opportunities.