The project entailed primary research among both the South African and Madagascar travel trade to indentity marketing gaps and opportunities and proposing a marketing campaign with a detailed proposed marketing mix and target market areas
A marketin campaign, “Extraordinary Discoveries” was proposed draw on the Madagascar’s uniqueness and originality of species with hashtag #OnlyinMadagascar. The campiagn would play on the exceptional natural and cultural uniqueness of Madgascar, e.g. Where you need a magnifying glass on safari ( Brookesia, the smallest chameleon); the world’s most enjoyable eye test (finding Europlatus); And you thought a Baobab is a Baobab? (7 species of Baobabs); Come dance with the stars (“dancing” lemurs); Have you found a memory card large enough? (25,000 endemic species), and other feautures
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